Privacy Policy

Hairporium Beauty Limited — Last updated: March 2026

1. Who we are

Hairporium Beauty Limited (“Hairporium”, “we”, “us”, “our”) operates the websites hairporium.com and hairporium.ai. We are registered in England and Wales. This Privacy Policy explains how we collect, use, store and protect your personal data when you use our websites or services.

2. What data we collect

We may collect the following types of personal data: contact information you provide (such as name and email address when submitting a contact form or subscribing to communications); usage data collected automatically (such as IP address, browser type, pages visited, and time on site); and data you provide when using the Hairporium AI Stylist consultation tool, including hair-related preferences and characteristics.

3. How we use your data

We use the data we collect to provide and improve our services, respond to enquiries, send communications you have opted into, analyse usage to improve the user experience, and comply with our legal obligations. We do not sell your personal data to third parties. We do not use your data for advertising targeting on behalf of third-party advertisers.

4. Legal basis for processing

We process your personal data on the following legal bases: your consent (for communications and non-essential cookies); the performance of a contract (when providing services you have requested); our legitimate interests (for analytics and service improvement); and compliance with legal obligations.

5. Cookies

We use cookies and similar tracking technologies on our websites. Essential cookies are required for the website to function correctly. Analytics cookies help us understand how visitors use our site. You can manage your cookie preferences at any time. For full details, please see our Cookie Policy.

6. Data retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 24 months. Analytics data is retained in accordance with the settings of the analytics provider in use.

7. Your rights

Under UK and EU data protection law, you have the right to access, correct, delete, or restrict the processing of your personal data. You have the right to data portability and to withdraw consent at any time. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

8. Third-party services

Our websites may use third-party services including analytics platforms and hosting providers. These services may process data in accordance with their own privacy policies. We take reasonable steps to ensure any third parties we work with provide appropriate data protection guarantees.

9. Changes to this policy

We may update this Privacy Policy from time to time. Where we make significant changes, we will notify you by updating the date at the top of this page. We encourage you to review this policy periodically.