My deaf hairdresser gave me my confidence back

bbc.com highlights a real-world example of inclusive service in a piece titled “My deaf hairdresser gave me my confidence back”. It notes that before meeting her, some of Natalie Bloor’s deaf clients avoided going to the hairdressers.

What the story highlights

The article underscores how a welcoming, understanding salon experience can restore confidence—especially for deaf clients who may have felt excluded or anxious about communication during appointments.

Takeaways for salons and service brands

Small, thoughtful adjustments can remove barriers, reduce stress, and encourage clients who might otherwise stay away to book—and return.

Practical ways to be more accessible

• Offer text-based booking, check-in, and consultations (SMS, email, or chat).
• Use visual aids: service menus, style boards, and written summaries of agreed services.
• Provide quiet, well-lit spaces and face clients when speaking to support lip-reading.
• Train staff in basic deaf awareness and consider basic BSL greetings.
• Enable visual or vibrating alerts for appointments and turn-taking.

Why it matters

Inclusive experiences build trust, word-of-mouth, and loyalty—opening your brand to customers who are often underserved, while raising overall service quality for everyone.

Source: https://www.bbc.com/news/articles/cder8g16prjo
Created: 2025-10-27T06:21:45.000Z
Updated: 2025-10-27T06:21:45.000Z