Pop icon Ariana Grande has surprised fans once again by returning to her signature brunette hair. Known for her beauty transformations and trend-setting style, Grande's return to her natural chocolate brown locks has already sparked interest across the fashion and beauty world. Whether you're a haircare professional, an influencer or an avid fan, this style move from the singer-songwriter is sure to inspire trends as we head into the cooler seasons.
The Brunette Look Makes a Bold Comeback
Ariana Grande is no stranger to dramatic hairstyle changes. From platinum blonde to honey highlights and pastel shades, she’s worn nearly every hue at one time or another. However, her comeback as a brunette sees a return to her roots — quite literally — and brings a refreshing, grounded look that’s equally striking and classic.
The reveal came during a recent social media post, captioned fittingly with “It’s good to see me, isn’t it?” showing off her glossy mid-length brown locks styled in soft waves. The style not only echoes her early career days but also taps into the growing trend of natural, low-maintenance beauty among A-listers.
Why Everyone’s Talking About It
Celebrity hair transformations often influence consumer behaviour, and Grande’s decision to go brunette comes at a time when nostalgic beauty moments are resurging. Her look complements slower beauty trends focused on minimal heat styling and hydration-first routines, appealing to audiences seeking both glam and practicality.
Grande’s brunette hue blends seamlessly with her warm skin tone and signature ultra-feminine style. It’s easy to replicate and low in upkeep, making it a popular choice for autumn/winter months where deeper shades dominate fashion palettes.
How to Achieve and Maintain the Ariana Brunette
Interested in recreating Grande’s rich brunette shade for yourself or your clientele? Here are the essentials to keep in mind:
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Shade Matching: Look for chocolate brown or warm mocha hues for a similar glossy finish.
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Hydration Focus: Keep locks shiny and healthy with weekly moisture masks and leave-in conditioners.
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Gloss Treatments: Use salon glossing treatments to boost shine and colour saturation.
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UV Protection: Use products with UV filters to prevent fading and keep colour vibrant.
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Minimal Heat Styling: Embrace natural textures with heatless waves or gentle blow-drying.
Why It Matters
Celebrity style shifts often extend beyond aesthetics — they influence retail markets and consumer trends across the globe. Ariana Grande’s return to brunette sends a clear signal that natural hues and sustainable beauty practices are in vogue. For Shopify store owners in the beauty and fashion realm, this presents an opportunity to align product offerings with this emerging trend, from brunette hair dyes and treatments to gentle styling tools and colour-protecting shampoos.
Customers often look for subtle ways to reconnect with iconic looks, and offering curated bundles or content tied to celebrity trends can boost engagement and sales. As always, timely, trend-driven marketing wins attention — and customers.
Source: Allure
Published: 29 October 2025
